UNAVAILABLE
On-siteHouston, Texas, United States or Atlanta, Georgia, United States
Job Summary
Lead strategic development and execution of property marketing across the Sunbelt market, aligning asset strategy, customer insight, and go-to-market execution to drive commercial outcomes. Own marketing strategy for a portfolio of assets, partnering with Asset Management, Development, and Management Services to shape positioning and target customers. Define differentiated positioning for each asset, translate strategy into compelling narratives, and lead go-to-market strategies for launches, lease-up, and repositioning. Oversee integrated campaigns across digital, PR, and partnerships while establishing KPIs tied to leasing velocity, lead conversion, and occupancy.
Required Qualifications
- 8+ years of experience in marketing, ideally within real estate, property management or multi-asset environments
- Experience managing marketing across a portfolio of assets and/or multiple asset classes
- Strong expertise in brand positioning, customer strategy, and go-to-market execution
- Commercially minded, with the ability to connect marketing activity to leasing, revenue, and asset performance
- Experience working in a matrixed organization
- Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions
- Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities
- Actively drives transformation and improvement, advocating for innovation and continuous development within the firm
- Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals
- Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities
- Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth
- Forms mutually beneficial relationships with other individuals or groups
- Actively seeks to expand one's knowledge base and learn from experiences
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