UA Manager / User Acquisition Specialist / Performance Marketing Manager
HybridKarlsruhe, Baden-Wurttemberg, Germany
EXPIREDKarlsruhe, Baden-Wurttemberg, GermanyHybridFull Time
Full Time
Job Summary
Manage end-to-end user acquisition campaigns across AppLovin, Google, and Meta networks by setting targets, optimizing bids, and scaling high-performing creative assets. Build and maintain the reporting stack for cohort-level ROAS, LTV models, and channel attribution using SQL or BigQuery. Brief creative concepts, review iterations, and ensure a steady pipeline of fresh ads while collaborating directly with the CEO and a seven-person cross-functional team. Work onsite in Karlsruhe, Germany, four days a week, with a focus on applying AI tools as the default operating system for daily workflows.
Required Qualifications
- Experience running profitable ROAS UA campaigns, ideally in mobile gaming
- Hands-on experience with major ad networks (AppLovin, Google Ads, Meta)
- Strong creative instinct - you know what makes someone stop scrolling, and you can brief it clearly
- Analytical chops: comfortable in spreadsheets, dashboards, and ideally SQL or BigQuery
- Understanding of mobile attribution (AppsFlyer, Singular, or similar MMPs) and how postback data flows into optimization
- Can think in cohorts, LTV curves, and payback windows - not just CPIs
- Experience managing campaigns across networks like AppLovin, Google, and Meta
- Setting targets, optimizing bids, and scaling what works
- Briefing concepts, reviewing iterations, and making sure we always have fresh, high-performing ads in rotation
- Build and maintain the reporting stack - cohort-level ROAS, LTV models, channel attribution
- Work directly with the CEO and the rest of a small, cross-functional team
- Use tools like Claude, ChatGPT or Gemini and many other tools as part of your daily workflow - not occasionally, but as a default
- If you see AI as an opportunity rather than a threat and you're already experimenting
Desired Qualifications
- Nice to have: experience managing external creative partners and familiarity with casual mobile game audiences
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