UA Creative Strategist (Remote)

Job Summary

Required Qualifications

• •2-5 years of experience in creative strategy, performance creative, or UA-focused creative direction for a consumer app or mobile-first product
• •Proven ability to write briefs and scripts that convert into high-performing paid social/video ad creative, ideally at real scale (dozens of concepts/variations per week)
• •Comfortable working across a verticalized portfolio and building deep familiarity with a specific app category (e.g., rewarded/earn, gaming or utility apps)
• •AI-Native. Comfortable using AI tools (e.g. Claude Code, video generation, scripting, or editing copilots such as Higgsfield or comparable) to speed up concepting and production, not just as a novelty
• •Experience closely directing a distributed production team — in-house producers, freelance editors, or contractor networks
• •Data-informed, comfortable using performance data (CTR, hook rate, CPI/CPA/ROAS) to prioritize and refine creative direction, even without owning the analytics directly
• •Strong communicator who can translate brand vision and performance goals into clear, executable briefs
• •Experience hiring and managing UGC/content creators to produce content for Ad Creative
• •Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience
• •Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines
• •Adaptable: Comfortable working in a fast-paced, remote, and iterative environment
• •Analytical: Passion for turning data into insight and insight into growth
• •Collaborative: Energized by working with creative, product, and data teams
• •Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement
• •Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done
• •Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment
• •Curious: You focus on the 'why,' learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve
• •Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance
• •100% remote-first, global company
• •This is a mid-senior individual contributor role reporting to the Director of UA & Growth, with day-to-day creative direction from our Ad Creative Lead

Desired Qualifications

• •Write briefs and scripts that scale — targeting 15-20 net-new concepts per week with 4-5 variations each, handed off to our producer/editor team and contractor network for execution
• •Collaborate directly with UA Managers on your vertical to understand performance data, iterate on what's working, and prioritize the next round of concepts
• •Provide creative direction and quality feedback to producers/editors and contractors to keep output on-brief and on-brand
• •Track creative performance in partnership with UA Managers and analytics, feeding wins and learnings back into the brief process
• •Partner with Gianne on overall creative vision, brand consistency, and team brainstorms, while driving vertical-specific execution
• •Own creative strategy for a dedicated app vertical (Rewarded / Earn Apps), developing concepts, briefs, and scripts that translate performance data and growth priorities into testable creative
• •Translate performance data and growth priorities into concepts, briefs, and scripts
• •Partner closely with our Ad Creative Lead, on creative vision and brand, and with our UA Managers, to translate performance data and growth priorities into concepts, briefs, and scripts
• •Own creative strategy for a dedicated vertical of the portfolio (Rewarded / Earn Apps), working alongside our other Strategists/Designers, and distill your concepts into briefs that a production team of in-house producers and contractors can execute at scale
• •Use AI creative tools to accelerate concepting, scripting, and asset iteration, and help define workflows that let the team punch above its headcount
• •Mid-senior