TV, Video, Audio & Display Strategist
$85,000–$95,000 year
RemoteUnited States
Job Summary
Conduct end-to-end strategy for full-funnel TV, video, audio, and display programs to drive revenue, LTV, and qualified reach while maintaining efficiency guardrails. Translate data and Bliss Point insights—covering forecasting, incrementality, and brand equity—into clear decisions, running practical innovations and scaling proven tactics. Lead day-to-day client execution, present growth-focused updates and QBRs, and partner closely with Client Leadership, Econometrics, and channel teams to amplify results. Design valid tests, define success thresholds, and advocate for the firm's measurement framework to internal and external stakeholders. Move fast to remove recurring sources of waste like unmanaged frequency or low-quality inventory, ensuring all decisions are recorded and learnings are codified for continuous improvement.
Required Qualifications
- 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‐to‐end ownership
- 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure
- Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management
- Incrementality/lift and basic A/Bs
- Forecasting
- Ability to connect media to revenue, CAC, LTV, incremental reach/attention
- Advanced Excel/Sheets
- SQL familiarity preferred
- GA4 and platform analytics
- Clean documentation and communication
- Client‐ready storytelling
- Clear expectation‐setting
- Effective partner to Econometrics, Creative, channel teams, and Client Leadership
- Increase qualified reach/new‐household acquisition
- Revenue and LTV contribution from TVAD
- Incremental reach vs. other media
- Better attention/viewability/brand safety
- Improved frequency/overlap control
- Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded
- Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact
- Hold or improve CAC/ROAS/CPx while growing profitable volume
- Remote work availability (100% remote work for this role)
Desired Qualifications
- English major preferred
- Strong communication skills
- Excellent communication skills
- Strong attention to detail
- Leadership in cross-functional teams
- Demonstrated leadership in cross-functional teams
- Must be able to effectively lead and coach others
- Strong verbal and written communication skills
- Excellent oral and written communication skills
- Must be able to lift 50 lbs
- Valid driver's license
- Must be available for weekend shifts
- Bachelor's degree
- Bachelor's in CS
- Order to Cash
- Procure to Pay
- Supply Chain
- Customers
- Suppliers
- Risk Identification
- Business Acumen
- Time Management
- Stakeholder Management
- Must be able to lift 50 lbs
- Valid driver's license
- Must be available for weekend shifts
- Bachelor's degree
- Bachelor's in CS
- Order to Cash
- Procure to Pay
- Supply Chain
- Customers
- Suppliers
- Risk Identification
- Business Acumen
- Time Management
- Stakeholder Management
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