TV, Video, Audio & Display Senior Specialist
HybridMexico City, Mexico City, Mexico
Job Summary
Launch and optimize TV, video, audio, and display campaigns to drive customer acquisition and revenue while maintaining strict efficiency guardrails. Prepare accurate client updates and QBR inputs, recommending budget and pacing adjustments within established limits. Run small, safe pilots to test innovations before wider rollout, utilizing Bliss Point signals to guide day-to-day optimizations and log learnings for reuse. Monitor performance daily, build recurring reports, and execute basic A/B tests with predefined success criteria. Partner with client leadership, analytics, and creative teams to communicate results in plain language and advocate for the company's measurement framework. Manage a clear work queue to reduce rework and non-converting spend, ensuring all actions align with Tinuiti's craft standards and values.
Required Qualifications
- 3–5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations
- 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure
- Comfortable with GA4 and platform analytics
- can turn data into clear next steps and simple forecasts
- SQL a plus
- Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance
- Strong communication: clear writing and presenting
- effective partner to broader team
- confident on weekly client calls with limited oversight
- come into our great office in Reforma, CDMX, two days a week
- comfortable with this regular in-office commitment
Desired Qualifications
- SQL
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