Trainee Digital Marketing & Performance Advertising (m/w/d)

Trainee program in Digital Marketing & Performance Advertising (m/w/d) at lunapark. You join the Ads-Team for a 12-month program focusing on data-driven online advertising across Google Ads, LinkedIn Ads, Meta Ads, and possibly Programmatic. Responsibilities include active collaboration on client campaigns, building and optimizing campaigns (targeting, creatives, budgets, KPIs), data analysis, and producing small reports; plus involvement in strategy development, testing concepts, audience modeling, and performance optimizations. You’ll learn about tools such as Google Analytics, Tag Manager, Looker Studio, Sheets/Excel, and DV360, as well as AI tools for research, optimization, content & QA. The program includes a 6-month on-site phase in the Köln office with an intensive onboarding and mentorship, followed by flexible hybrid/remote work. Eligible candidates should have a strong interest in online marketing, analytical mindset, comfort with data and creativity, and ideally some prior experience through studies, internships, or personal projects. The role involves participation in meetings, preparing presentations, and supporting strategy development; there is a real opportunity for progression into a junior role after the program. The location is Köln, NRW, Germany, with hybrid remote options after the initial period.