Traffic Manager – Playtex et Lovable (H/F)
On-siteRueil-Malmaison, Île-de-France, France
Job Summary
Define and pilot the digital acquisition strategy, arbitrating media investments based on actual profitability rather than raw performance. Manage paid channels including Google Ads, Meta Ads, TikTok, Pinterest, and programmatic display, while directly testing, optimizing, and launching campaigns within platforms. Challenge external agencies to deliver concrete action plans and new tool recommendations, ensuring operational mastery of account structures and campaign creation. Collaborate cross-functionally with E-commerce, CRM, Data, and Brand teams to build a cohesive growth strategy. Monitor active trends and ensure the global media mix performance aligns with business objectives.
Required Qualifications
- 3 ans d'expérience minimum en acquisition digitale
- Expérience dans un environnement exigeant orienté performance
- Vous maîtrisez Google Ads
- Google Merchant Center
- Meta Ads Manager
- TikTok Ads
- Pinterest Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Excel ou Google Sheets (niveau avancé)
- Vous comprenez les enjeux de tracking, d'attribution et de mesure de la performance
- Votre niveau d'anglais est opérationnel
- Le poste est basé à Rueil-Malmaison
Desired Qualifications
- Une expérience dans la mode, le prêt-à-porter, la lingerie ou les cosmétiques constitue un véritable atout
- Une connaissance des solutions de bid management
- des outils d'A/B testing
- des plateformes d'attribution
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