Trade Marketing Manager - Alcobev
On-siteBengaluru, Karnataka, India
Job Summary
Develop comprehensive trade marketing strategies aligned with business objectives and market trends to maximize brand visibility and sales performance across on-trade and off-trade channels. Execute channel-specific initiatives including promotions, POS materials, and trade incentive programs while managing budgets to ensure optimal resource allocation and ROI. Collaborate with Sales, Brand Marketing, and Key Account teams to align initiatives with overall business goals, conduct regular market analysis and competitor benchmarking, and provide training to the sales team on brand positioning and merchandising techniques. Manage distributor and retailer relationships to drive mutual business growth. Only candidates with experience in the Alcobev industry may apply.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum 5 years of experience in trade marketing, brand management, or sales within the liquor industry
- proven track record of driving business results
- Deep understanding of the Indian liquor market, trade channels, and regulatory environment
- Strong analytical skills with the ability to interpret market data, consumer insights, and sales trends to inform strategic decision-making
- Excellent communication, negotiation, and presentation skills
Desired Qualifications
- MBA
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