Trade Marketing Lead
On-siteZapopan, Jalisco, Mexico
Job Summary
Develop and execute activation plans across Modern Trade, owning in-store execution, POP materials, displays, sampling, and promotional initiatives. Lead external merchandising and sampling agencies while monitoring field execution and productivity. Build strong relationships with store managers and retail teams to drive flawless execution and improve sell-out. Support category reviews, analyze execution KPIs, and develop training programs for sales teams and retail partners. Construct Trade Marketing processes from scratch, challenge the status quo, and drive execution with speed and accountability. This role is based in Guadalajara, Mexico, with a Monday-to-Friday schedule from 9:00 AM to 6:00 PM, offering an attractive commission plan and above-market benefits.
Required Qualifications
- 4–8 years in Trade Marketing, Shopper Marketing, Category Management or Commercial Excellence within FMCG/CPG
- Experience in Modern Trade
- Experience managing external merchandising or sampling agencies
- Experience executing in-store activation programs
- Advanced English
- High ownership
- Hands-on execution
- Strong commercial mindset
- Analytical thinking
- Excellent stakeholder management
- Comfortable working in ambiguity
- Self-driven and highly autonomous
Desired Qualifications
- Experience training sales teams is highly desirable
- CPFR or Demand Planning experience is a plus
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