Trade Development Manager

Drive the Monster Energy brand by owning and executing long-term sales and distribution strategies across the assigned Coca-Cola Operating Unit territory. Manage relationships with distributors and bottlers to maximize product sales in Traditional and Modern Trade channels. Train and coach the distributor sales force to align with brand objectives while conducting regular performance reviews to track and adjust efforts. Monitor market activity to develop cost-effective strategies that drive volume, penetration, and profitability through targeted promotions. Establish and manage partnerships to achieve sales, profit, and market share goals for national and regional accounts. Collaborate closely with National Sales and Regional Account Management Teams to communicate customer programs and activities impacting the market.