Title Marketing Manager - Title Insurance
On-siteRadnor, Pennsylvania, United States
Job Summary
Drive targeted marketing strategies and execute digital awareness campaigns for Essent's title products, partnering with SME peers across digital, analytics, and training channels. Manage day-to-day channel assets, develop value-added content libraries, and oversee social media governance and sales enablement procedures. Collaborate with Business Development to interpret customer segment behaviors, standardize weekly through yearly marketing metrics dashboards, and align reporting with industry benchmarks. Execute A/B testing and performance reporting to guide creative adjustments and support growth across all customer segments.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations or Business
- Five plus (5+) years of experience in Marketing and Communications with hands-on marketing project management experience and workflow
- Strong foundation in digital, direct, and content marketing principles, with a proven ability to evaluate creative work and guide adjustments for maximum brand impact
- Hands-on experience in data-driven campaign management, project execution, quality control (Q/C), testing (including A/B testing), and performance reporting
- Proficiency with CMS, email marketing, and CRM platforms (such as SugarCRM and NetSuite), as well as standard business suites (Microsoft Excel, Word, and PowerPoint)
- Exceptional written and verbal communication skills, with a track record of acting as a credible advisor and collaborator for internal stakeholders, clients, and key industry influencers
- Ability to manage a wide range of projects, seamlessly shifting from high-level strategy and process definition to hands-on campaign execution
- Results-driven professional with a demonstrated track record of setting, tracking, and achieving ambitious marketing metrics
Desired Qualifications
- Prior experience within mortgage lending, title, real estate, or broader financial services institutions
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.