TikTok Shop & Social Strategy Lead
HybridMinneapolis, Minnesota, United States
Job Summary
Own Nature's Way's TikTok Shop strategy and execution, ensuring alignment with broader ecommerce and brand objectives while managing sales growth, profitability, and P&L accountability. Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other platforms, scaling the content engine to increase engagement and brand affinity. Lead creator partnerships, influencer programs, and user-generated content initiatives, while optimizing paid social campaigns to maximize return on advertising spend. Manage relationships with external agencies and cross-functional teams to drive performance, establish KPI frameworks, and identify emerging platform opportunities for channel expansion.
Required Qualifications
- Undergraduate degree in Marketing, Communications, Business, Digital Media, or a related field
- 5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent
- Demonstrated success managing external agencies or vendors
- Strong interest in social commerce, TikTok trends and TikTok Shop
- Excellent project management and communication skills
- Data-savvy, with experience using platform analytics, dashboards, and performance metrics
- Experience in a fast-paced, cross-functional environment
- Expertise with Meta Business Manager and TikTok Ads Manager
- Experience with social media management platforms (e.g., Khoros, Sprinklr, Sprout Social, Hootsuite, or similar)
- Strong understanding of social analytics, attribution, and reporting methodologies
- Experience with content planning, social listening, and community management tools
- Strong presentation, communication, and stakeholder management skills
Desired Qualifications
- P&L fluency a plus
- Experience within the Consumer Packaged Goods (CPG) industry
- Experience within Vitamins, Minerals & Supplements (VMS) or health and wellness categories
- Experience managing or supporting TikTok Shop or other social commerce platforms
- Experience developing UGC, creator partnerships, or influencer-led content strategies
- The ideal candidate is entrepreneurial, collaborative, results-oriented, and willing to roll up their sleeves to drive exceptional social media performance and business growth
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