TikTok Operations Specialist
$45,760–$58,240 year
On-siteIndustry, California, United States
Job Summary
Monitor TikTok Shop health scores daily, resolve violations, and conduct regular audits to ensure listing accuracy and catalog integrity across all active SKUs. Optimize Product Detail Pages with SEO-focused copy, A/B test variations, and apply keyword research to improve organic visibility. Build automated campaigns, manage customer segments, and leverage marketing tools to drive conversion and GMV while tracking performance metrics. Coordinate participation in platform events, prepare campaign assets, and maintain an ongoing calendar. Manage the full affiliate program from outreach to onboarding, review collaboration requests, and execute sampling strategies to track shipments and content output. Pull weekly performance reports, build internal dashboards, and surface data trends to the team.
Required Qualifications
- 1–2+ years of hands-on TikTok Shop experience — specifically inside Seller Center, not just general social media or e-commerce
- Demonstrated knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance
- Experience optimizing PDPs for TikTok Shop SEO — keyword research, title structure, description writing, and search ranking improvement
- Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups
- Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting
- Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance
- Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively
- Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI
- Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean
- Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don't slip past you
- Clear and direct communicator — with creators, internal teams, and leadership
- Self-starter who doesn't need to be told twice — you see a problem, you fix it
Desired Qualifications
- Experience with TikTok Shop LIVE operations — standard LIVE or auction format — is a strong plus
- Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus
- Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus
- Bilingual English/Spanish is a plus
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