TikTok Manager (Hybrid) | Los Angeles, CA
HybridLos Angeles, California, United States
Job Summary
Own Alleyoop's TikTok strategy across organic content, creator partnerships, community engagement, and commerce, translating brand goals into a clear channel roadmap. Build content pillars, calendars, and campaigns designed to increase reach, engagement, brand affinity, and measurable sales while setting the creative standard for hooks, storytelling, and platform behaviors. Lead the team, freelancers, editors, and agency partners needed to maintain high-quality, high-volume production, and grow an active community through thoughtful engagement across comments, DMs, and LIVE content. Own TikTok Shop performance as a P&L, improving GMV, conversion, and ROAS by building and scaling the affiliate commerce program and executing LIVE Shopping initiatives. Partner with Growth on Spark Ads and paid social to amplify revenue, then bring audience and commerce insights back to inform broader creative, product, and retail decisions. Based in Los Angeles, report directly to founders with significant autonomy over this fastest-growing channel.
Required Qualifications
- 5+ years of experience in social media, creator marketing, influencer marketing, or a closely related discipline
- Direct hands-on experience operating TikTok Shop, including affiliate programs, LIVE Shopping, and TikTok Shop advertising or promotions
- A demonstrated track record of growing TikTok audiences while also driving measurable commerce or revenue outcomes
- Experience recruiting, managing, and scaling creator or affiliate partnerships
- Strong creative judgment and copywriting skills, with a clear understanding of TikTok hooks, storytelling, trends, and community behavior
- Confidence working with performance metrics including GMV, ROAS, conversion, engagement, and content-level analytics
- Based in the Los Angeles area and able to work in person several days per week for shoots, events, and founder or team meetings
Desired Qualifications
- Experience working with a beauty, wellness, consumer products, or DTC brand
- Experience managing or mentoring coordinators, editors, freelancers, creators, or agency partners
- Hands-on video editing or production experience that allows you to move quickly when an idea needs to get live
- Experience aligning social commerce campaigns with major retail partners or product launches
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