Territory Field Marketing Manager
On-siteGreenville, South Carolina, United States
Job Summary
Recruit, hire, train, supervise, and develop field marketing teams across events, outreach, and big-box retail locations while executing lead-generation strategies. Lead onboarding, coaching, and performance management initiatives to scale high-performing teams and drive customer acquisition. Plan and execute high-volume campaigns, coordinate event logistics including staffing and materials, and generate leads personally. Manage KPIs such as leads, appointments, conversion rates, and ROI, ensuring CRM accuracy and budget compliance for labor and expenses. Build relationships with retail partners and event organizers while overseeing territory operations. Requires proven team leadership, event marketing experience, and ability to work evenings, weekends, and travel frequently within the assigned territory.
Required Qualifications
- Experience hiring, training, and managing teams
- Background in event marketing or big-box retail
- Proven success exceeding lead generation targets
- Ability to work evenings and weekends
- Experience in fast-paced environments
- Strong leadership and coaching skills
- Excellent communication and interpersonal abilities
- Sales-driven mindset and customer engagement
- Ability to analyze data and optimize performance
- Experience with CRM systems
- Highly organized and results-oriented
- Frequent travel within assigned territory
- Regular on-site presence at events and retail locations
- Travel for team oversight and event execution
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