Territory Event Marketing Manager (MA/RI/CT)
On-siteMassachusetts, United States
Job Summary
Recruit, hire, train, supervise, and develop field marketing teams across events, outreach, and big-box retail locations. Lead onboarding, coaching, performance management, and team development initiatives while executing high-volume lead generation campaigns. Plan and execute event logistics including staffing, scheduling, and materials, and personally generate leads to maximize engagement. Manage KPIs for leads, appointments, conversion rates, and ROI, ensuring CRM accuracy and compliance with company standards and partner requirements. Maintain labor and expenses within budget while overseeing territory operations, event calendars, and inventory. Build relationships with retail partners and event organizers, requiring frequent travel and regular on-site presence. This role drives customer acquisition and brand awareness within the MA/RI/CT territory for Stronghouse, a home improvement company focused on family experiences.
Required Qualifications
- Experience hiring, training, and managing teams
- Background in event marketing or big-box retail
- Proven success exceeding lead generation targets
- Ability to work evenings and weekends
- Experience in fast-paced environments
- Strong leadership and coaching skills
- Excellent communication and interpersonal abilities
- Sales-driven mindset and customer engagement
- Ability to analyze data and optimize performance
- Experience with CRM systems
- Highly organized and results-oriented
- Frequent travel within assigned territory
- Regular on-site presence at events and retail locations
- Travel for team oversight and event execution
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