Technisch Webanalytics Consultant
HybridRotterdam, South Holland, The Netherlands
Job Summary
Develop and manage marketing tooling, including Google Tag Manager and Analytics 4, to ensure accurate metrics and KPIs for client campaigns. Implement and optimize server-side tracking solutions while advising clients on data quality and tool configuration. Collaborate with developers and cross-functional teams to execute technical integrations, analyze customer data for new insights, and maintain compliance with privacy regulations. Stay current with industry developments in measurability and automation to drive concrete improvements for partners. Operate within the Data & Analytics team at valantic, bridging strategy, marketing, and technology.
Required Qualifications
- Een afgeronde bachelor- of masteropleiding
- Minimaal 3 jaar werkervaring als technisch webanalist of technisch webanalytics consultant
- ervaring met tools als Google Tag Manager en Google Analytics 4
- Aantoonbaar technisch inzicht: je begrijpt hoe een dataLayer, events en API-koppelingen werken
- Uitstekende beheersing van de Nederlandse en Engelse taal in woord en geschrift
- Je bent minimaal 32 uur per week beschikbaar
Desired Qualifications
- Kennis van JavaScript en/of HTML
- ervaring met server-side tracking
- ervaring met Google Cloud
- ervaring met BigQuery
- Affiniteit met privacywetgeving en consent management
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