Technical Product Manager

Translate market research into strategy to manage product and portfolio life cycles, ensuring services meet market needs and initial design intent. Develop strategies to maintain or increase profit margins while staying abreast of competitor activities, industry trends, and regulatory compliance. Establish overall strategy for delivering sales tools and collateral to the field, gathering product evidence through benchmarks, demos, case studies, and testimonials. Boost internal and external product awareness via websites, events, advertising, and PR. Determine pricing, channel placement, launch, sustained promotion, and ongoing product changes throughout the life cycle.