Technical Pre-Sales Specialist - Forma for Design
Remote · United Kingdom
Job Summary
Lead technical discovery with architecture, BIM, VDC, and design technology stakeholders. Demonstrate Forma Building Design and Forma Site Design in the context of real AEC workflows and customer use cases. Partner with Sales Specialists and Account Executives to qualify technical fit and adoption potential. Shape pilots, proofs of concept, and technical validation plans with clear success criteria. Translate customer workflow challenges into relevant product demonstrations and solution narratives. Build trust with technical users by understanding their tools, constraints, standards, and design processes. Capture product feedback, technical objections, workflow gaps, and adoption signals for Product and GTM teams. Support customers through evaluation, pilot execution, technical validation, and early adoption. Help internal teams understand what is required for successful Forma adoption in AEC accounts.
Required Qualifications
- 5+ years of experience in AEC technology, technical sales, solutions consulting, BIM/VDC, design technology, architecture, or related technical roles
- Deep working knowledge of Autodesk Revit and AEC workflows
- Ability to engage credibly with architects, BIM managers, design technology leaders, technical users, and senior stakeholders
- Strong understanding of BIM workflows, model-based design, schematic design, documentation workflows, and design-to-delivery handoffs
- Experience partnering cross-functionally with sales, product, customer success, marketing, and technical teams
- Ability to operate in a changing environment with evolving product capabilities, messaging, and customer requirements
- Preferred Qualifications: Experience with Autodesk Forma, Dynamo, Insight, Rhino, Grasshopper, SketchUp, or adjacent AEC tools
- Background in architecture, computational design, BIM management, digital practice, VDC, or AEC consulting
- Experience supporting customers through workflow change, pilot adoption, or new technology evaluation
- Experience working with enterprise architecture, engineering, construction, or owner/operator accounts
- Ability to identify technical blockers, adoption risks, and workflow gaps during customer evaluations
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