Technical Platform Specialist (CRM)
$80,000–$85,000 year
HybridToronto, Ontario, Canada
Job Summary
Architect and maintain custom objects, properties, and workflows across HubSpot and Travel Management Technologies to ensure a unified data model. Build and manage APIs and middleware connecting TMT, BI tools, and booking engines to enable seamless data flow between platforms. Map object relationships and define governance standards so lead and client data moves cleanly across systems. Design and implement integrations with third-party platforms including Amplitude, ERPs, and GDS providers while optimizing complex, multi-branch automation logic for lead nurturing and lifecycle management. Perform regular system audits, troubleshooting, and data integrity checks to maintain platform reliability. Collaborate with internal development and data teams to develop robust data pipelines and create comprehensive technical documentation covering integrations and custom configurations.
Required Qualifications
- 5+ years of HubSpot administration experience across Marketing, Sales, and/or Service Hubs
- HubSpot CRM Developer certification
- certification in Marketing, Sales, Service, or CMS Hubs
- Deep platform expertise, including workflow automation with complex branching and multi-object logic
- strong command of CRM data architecture (object relationships, custom properties, associations, and governance)
- Experience designing and supporting HubSpot integrations using REST APIs, webhooks, JSON, middleware platforms, and data mapping best practices
- Strong communication skills, with the ability to translate technical concepts for non-technical stakeholders and vice versa
- Strong project management skills, the ability to understand the technical ask, work backwards to develop a project plan with clear milestones and deliverables
- Backend development experience with C# / .NET and SQL/T-SQL, including custom table design, querying, and large, stored-procedure-heavy schemas
- Experience with data pipelines and integration work — ETL, migration, deduplication, and backup/disaster recovery best practices
- Familiarity with cloud data and infrastructure tools (e.g., Azure Data Factory, Synapse, Docker/Kubernetes, CI/CD pipelines)
- Working knowledge of API and messaging architecture — RESTful design, ORMs, microservices patterns, and message-based systems (e.g., NServiceBus, Azure Service Bus)
- This is a hybrid position with 3-days a week onsite at our Downtown, Toronto Headquarters (Mon, Weds, Thurs)
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