Technical Email Marketing Manager
HybridManchester, England, United Kingdom
Job Summary
Own the execution, performance, and strategy for the enterprise email channel, acting as the primary builder, tester, and launcher of all sends and complex nurture workflows within HubSpot and Clari. Manage cross-functional coordination to translate goals into effective email journeys, while owning role-based segmentation logic and database health to ensure high deliverability and compliance. Proactively audit content libraries to fill calendar gaps and execute ad-hoc sends based on persona engagement, utilizing A/B testing and daily performance monitoring to drive pipeline growth and qualified meetings. Resolve technical configuration and deliverability issues, ensuring accurate data flow between marketing automation, flow management, and CRM systems. Report actionable insights to the Demand Generation team on opens, clicks, and conversions to optimize subject lines, send times, and audience targeting.
Required Qualifications
- Approximately 5 years of hands-on experience in a B2B email marketing or campaign management role
- Proven track record of owning the email channel, setting strategy, executing campaigns, and reporting on results to drive meetings/pipeline
- Strong, direct experience with a major marketing automation platform (Marketo, HubSpot, Pardot, Clari, etc.)
- Hands-on HubSpot experience
- A solid working knowledge of HubSpot, Salesforce, Clari, etc., including a clear understanding of objects, fields, and campaign functionality, specifically as they relate to email performance and attribution
- Exceptional analytical skills with the ability to turn email metrics into clear, actionable business recommendations
- An exceptional eye for detail and a natural ability for quality assurance-you can spot an error from a mile away
- Strong verbal and written communication skills with the ability to present results and strategies effectively to cross-functional teams
- Understanding of, and taking an interest in other active channels, activities, and how prospects and customers engage with us and flow through the funnel
- Ability to unblock, and progress, focusing on execution. Simple, and fast solutions over long drawn-out planning stages that lead to nowhere
- Roll up sleeves, fix, and execute
Desired Qualifications
- Experience within a fast-paced SaaS environment
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