Teamlead Trade Marketing Germany (Mensch)
HybridYes, Nasarawa State, Federal Republic of Nigeria
Yes, Nasarawa State, Federal Republic of NigeriaHybridFull TimeSenior LevelBachelors DegreeEnterprise
Full TimeSenior LevelBachelors DegreeEnterprise
Job Summary
Develop and execute a forward-looking Trade Marketing strategy focused on growth and innovation, translating brand and category goals into channel-specific activation concepts. Manage integrated activation and POS measures across physical and digital channels while steering the team, relevant agency partners, and the trade marketing budget. Ensure excellent implementation in close collaboration with sales and outside sales, conducting KPI-based analysis of ROI, visibility, and execution quality. Lead the further development of trade marketing toward omnichannel execution and measurable commercial impact.
Required Qualifications
- Mind. 5 Jahre Erfahrung im Marketing, Trade Marketing oder Customer Marketing
- Abgeschlossenes Studium
- Fundierte Kenntnisse des deutschen Lebensmitteleinzelhandels
- Kommerzielles Verständnis für Wachstum, Profitabilität und Markenauftritt
- Sicherer Umgang mit MS Office und SAP
- verhandlungssicheres Deutsch
- verhandlungssicheres Englisch
- Präsentationsstärke
- professionelles Auftreten
- Markenaffinität
- Reisebereitschaft
Desired Qualifications
- idealerweise in FMCG
- idealerweise in Marketing, BWL oder vergleichbar
- Erfahrung in Omnichannel-, E-Commerce- oder Digital-Trade-Marketing-Strukturen
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