Teamlead CRM (Marketing) (m/w/d)

Analyze customer data and KPIs to derive effective measures, developing segmentation, trigger, and personalization logics for cross-channel campaigns. Lead the team in daily operations while managing CRM channels including newsletters, direct mail, apps, and print. Collaborate closely with marketing, IT, and other stakeholders to execute campaigns from the customer's perspective. The role focuses on steering and optimizing channel-agnostic CRM campaigns with a clear performance focus. Located in the Greater Bremen area, this position offers a hybrid schedule with 40% home office. The employer is an established company in the trade and consumer sector seeking a candidate with strong analytical skills and a hands-on mentality to drive customer engagement through modern marketing initiatives.