(T) Director, Media & Lifecycle Marketing
HybridUtrecht, Utrecht, The Netherlands
Job Summary
Define and own the EMEA Media strategy and operating model as a full-funnel omnichannel system aligned to commercial priorities and GTM plans. Establish investment principles, guardrails, and decision frameworks that enable focus, speed, and consistency across markets. Own the evolution of media strategy across Paid Search, Paid Social, Programmatic, Affiliate, and SEO/AEO while driving integration between media planning, activation, and measurement. Hold teams accountable for incremental impact and own media measurement to ensure robust, future-proof frameworks for incrementality and MMM-informed decision-making. Shift performance conversations from channel KPIs to business and customer outcomes. Provide clear leadership across all media channels and define evolving operating models that balance regional consistency with local flexibility. This temporary 6-month role requires 10+ years of experience leading media and analytics functions in omnichannel retail, with fluency in English and willingness to travel across EMEA markets.
Required Qualifications
- 10+ years leading media and analytics functions in omnichannel retail, ecommerce, or digital-first organizations
- 5+ years in a people-leadership role
- CRM/loyalty experience
- Fluent English
- Willingness to travel across EMEA markets
Desired Qualifications
- Proven ability to set strategy, manage complexity, and drive alignment across a matrixed environment
- Strong business acumen — proven track record managing large budgets across complex, multi-market organizations, with measurable impact on sales and profit
- Demonstrated ability to integrate paid media, lifecycle marketing and measurement into a single operating system driving measurable business impact
- Strong understanding of full-funnel marketing and customer economics
- Strong understanding of data, analytics, and measurement, with the ability to translate insight into commercial decisions
- Excellent communication and leadership skills, able to simplify complexity and align diverse stakeholders around clear priorities
- Comfortable operating in an evolving environment, balancing long term direction with near term execution demands
- An additional European language
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