Systems Specialist, Lifecycle Marketing
$85,000–$130,000 year
RemoteUnited States
Job Summary
Administer and maintain Hightouch as the primary reverse ETL platform, managing parent models, building audience syncs, and ensuring data integrity across destinations. Serve as the first line of support for martech systems issues, triaging problems, diagnosing root causes, and escalating with clear context to engineering. Monitor sync performance and pipeline integrity, proactively catching failures or configuration drift before they impact campaigns. Partner with engineering and marketing teams to support technical implementations, translating requirements between stakeholders and coordinating handoffs. Maintain and document platform configurations, data models, and operational processes while managing access, permissions, and governance across martech platforms. Assist with QA and testing for new integrations and platform changes, helping catch issues before production. Identify operational inefficiencies and contribute ideas for process improvement and automation opportunities.
Required Qualifications
- 2–4 years of experience in marketing operations, marketing technology, or a related technical role
- Hands-on experience with reverse ETL or data activation platforms — Hightouch or similar tools
- Comfortable working directly with data and audiences in a warehouse-connected environment (Databricks, Snowflake, BigQuery, or similar)
- Basic to intermediate SQL skills — able to read, modify, and troubleshoot queries without needing to write complex models from scratch
- Strong systems thinker who can follow a data flow end-to-end and identify where things are breaking down
- Able to communicate technical context clearly across engineering and marketing audiences — you know how to translate
- Detail-oriented with a track record of catching issues before they become incidents
- Experience with marketing automation platforms (Iterable, Braze, Marketo, or similar)
Desired Qualifications
- experience with reverse ETL or data activation platforms — Hightouch or similar tools (Census, ActionIQ, etc) experience strongly preferred
- Familiarity with event streaming concepts (how data flows from product events into marketing platforms) is a plus
- Bonus: Has demonstrated the ability to build solutions with AI applications like Claude
- Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments
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