Systems & Data Integration lead - CRM
Hybrid · Chennai, Tamil Nadu, India
Job Summary
Lead the Systems & Data Integration for WPP's Global CRM Programme, defining and governing the integration and data landscape as multiple legacy CRM platforms consolidate into a single Microsoft Dynamics–based solution. Own CRM integration patterns, data model alignment, data standards, and governance; collaborate with CRM functional leads, business analysts, and delivery teams to ensure scalable, data-driven, enterprise-wide integration and readiness across rollout waves; drive integration with finance, work management, marketing, identity, and analytics, while balancing enterprise standards with local delivery realities. Requires proven experience in large-scale enterprise integrations, CRM platforms, data governance, data migration, and cross-functional collaboration, with a pragmatic, outcome-focused mindset.
Required Qualifications
- Proven experience leading systems and data integration for large-scale, global enterprise platforms
- Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations
- Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial)
- Ability to operate in federated or multi-business environments, balancing enterprise standards with local needs
- Strong stakeholder management skills, working across business, product, architecture, and delivery teams
- Experience working with system integrators and external delivery partners
- A pragmatic, outcome-focused mindset with a strong bias for sustainability and long-term value
- Comfortable making trade-offs and explaining technical decisions in business terms
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.