SVP, Marketing, Brand & Communications
$90,000–$125,000 year
On-siteCarmel, Indiana, United States
Job Summary
Develop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategy aligned with the Bank's strategic plan. Lead annual planning processes, oversee external agency relationships, and manage budgets for advertising, campaign development, and lead generation. Direct integrated marketing efforts across retail, mortgage, and commercial banking while establishing measurable performance indicators and reporting standards. Oversee media relations, crisis communications, and executive messaging to strengthen public awareness and community engagement. Supervise the Director of Marketing and PR teams to build a high-performing culture focused on accountability and innovation.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
- Demonstrated success leading and developing high-performing teams
- Minimum of three years of executive or senior leadership experience
- Strong analytical skills with the ability to assess market trends and opportunities
- Proven track record of developing and executing successful marketing strategies that drive business growth
- Minimum Qualifications
Desired Qualifications
- Master's degree (MBA preferred) in Marketing, Communications, Business, or related field
- Financial services or banking industry experience
- Proven success driving growth through integrated marketing, branding, and communications strategies
- Experience leading high-performing teams and managing agency/vendor partnerships
- Strong expertise in digital marketing, analytics, and customer acquisition strategies
- Experience in reputation management, public relations, and executive communications
- Strong organizational and time management skills
- Expertise in marketing analytics, digital marketing, and campaign performance measurement
- Proficiency with CRM, marketing automation, and customer engagement platforms
- Strong knowledge of SEO, SEM, paid media, social media, and digital acquisition strategies
- Ability to analyze complex data sets and translate insights into actionable growth strategies
- Experience with market research, customer segmentation, and competitive analysis tools
- Proficiency in budget management, forecasting, and marketing ROI evaluation
- Advanced skills in Microsoft Office Suite, particularly Excel and PowerPoint, for executive-level reporting and presentations
- Familiarity with AI-driven marketing technologies, reputation management platforms, and emerging marketing trends
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.