Strategy Manager
$70,000–$80,000 year
On-siteToronto, Ontario, Canada
Job Summary
Lead holistic connections planning for major brands, translating marketing objectives into fully integrated, brand strategies and consumer-first media experiences. Leverage audience, insights, and social listening tools to identify emerging behaviors, then define jobs-to-done and map channel roles across paid, earned, owned, and shared media. Serve as a trusted advisor to clients and internal teams, providing thought leadership on media strategy and cultural participation while monitoring verticals like travel, entertainment, gaming, and fashion. Collaborate with vendors and creative partners to bring experience plans to life, support new business pitches with cutting-edge cultural insights, and generate big activation ideas that balance strategy with excitement. Master AI tools for strategic refinement and idea generation. Join Starcom, a global communications leader within Publicis Groupe, to shape the future of media strategy for authentic brand integration into Canadian culture.
Required Qualifications
- Degree in Business, Marketing, Communications, Cultural Studies, Media Studies or related field in cultural pillars of gaming, entertainment (film / tv), fashion, wellness, or the creator community
- 6-8+ years of experience in Communications Planning, Brand Strategy, Media Strategy, or Cultural Strategy roles
- Significant hands-on experience with audience and cultural intelligence tools: eg. Vividata, GWI, ComScore, Google Trends, Pinterest, etc.
- Strong grasp of data-driven media planning, audience targeting, and cross-channel media strategy
- Deep understanding of cultural trends, internet communities, creator ecosystems, and modern media consumption behaviors
- Experience working directly with clients, media planners, creative teams, and platform partners
- Fully fluent in English
Desired Qualifications
- French fluency a bonus
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