Strategy Lead
$127,500–$142,500 year
On-site · Baltimore, Maryland, United States
Job Summary
Strategy Lead responsible for the end-to-end CRM and email marketing strategy for the enrolment programme across multiple institutions, owning audience architecture, testing frameworks, and optimization across CRM, email, and a broader channel mix (paid social, organic social, owned content, web, and performance marketing). Partners with Business Director, CRM Campaign Managers, Associate Creative Director, and Data Analyst to translate performance data into strategic recommendations; maintains platform fluency across CRM/e-mail technology stacks; leads strategic input on cross-channel campaigns and AI-driven discovery to drive creative effectiveness and ROI. The role encompasses developing testing frameworks, engagement journeys (lead nurture, application, enrolment, retention), and ensuring strategy is embedded from briefing to review across a distributed studio; requires experience with enterprise CRM platforms and a strong, communicative, proactive leadership style for senior client stakeholders; salary range at posting specifies a base range of $127,500 to $142,500, with compensation varying by location and responsibilities.
Required Qualifications
- Proven experience in a senior strategy, planning, or integrated marketing role with a track record of leading strategy across multiple channels
- Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential
- Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels
- An understanding of the higher education landscape is a meaningful differentiator
- Strong analytical capability: comfortable working with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction
- Experience working with data and analytics teams to build measurement frameworks and performance dashboards
- A confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders
- A proactive, insider mindset: you don’t wait for briefs — you anticipate needs, surface opportunities, and bring the studio’s strategic thinking forward before it’s asked for
- A collaborative working style, with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio
- Strategic command of the studio’s three core platforms: OMG, Pencil, and Share of Model
- Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning
- Ability to leverage Pencil’s direct connection to live ad accounts — feeding creative performance data back into the production workflow in real time
- Demonstrates agentic leadership through systematic, hypothesis-led thinking applied to complex, multi-channel strategic challenges
- Ability to define AI-informed quality standards and testing frameworks that the broader studio can adopt
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