Strategy Director
$110,000–$160,000 year
HybridToronto, Ontario, Canada
Job Summary
Architect end-to-end customer journey strategies across Tier 1, Tier 2, and Tier 3 automotive touchpoints, translating complex sales data and local market nuances into actionable frameworks. Lead integrated campaign planning that aligns brand storytelling, digital experiences, and dealership activations to drive showroom visits and vehicle delivery. Partner with creative, digital, and media leadership to craft strategic platforms using quantitative data and qualitative research from tools like J.D. Power and Cox Automotive. Serve as senior strategic lead to C-suite and retail marketing leads, delivering presentations that map creative concepts to commercial metrics such as leads and sales volume. Mentor mid-level strategists while tracking emerging trends in EV adoption and mobility preferences. Work within a hybrid model averaging four days in the office, reporting to a global network of 26,000 people across 55+ markets.
Required Qualifications
- 8–12+ years of strategic planning experience within an agency or brand strategy setting
- direct experience leading automotive accounts
- Proven track record with automotive client strategy across Tier 1, Tier 2, or Tier 3 campaigns
- deep familiarity with dealership networks, dealer co-op programs, and automotive e-commerce tools
- Extensive experience designing 360° integrated campaigns encompassing TV/OOH, performance digital, social media, CRM, trade/retail environments, and experiential events
- Experience with automotive syndicated tools (e.g., J.D. Power, Cox Automotive, Kantar, GWI, Google Analytics) and market segmentation research
- Exceptional presentation and storytelling abilities with a proven track record in high-stakes client environments and major agency pitches
- Ability to seamlessly bridge high-level brand storytelling with hard-working retail and promotional sales drivers
- Strong understanding of automotive business mechanics, inventory cycles, trim-level positioning, and promotional financing structures
- Ability to foster deep trust across cross-functional teams including creative, digital build teams, performance media planners, and field client leads
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