Strategist - SEO & AEO
$130,000–$170,000 year
HybridBurlington, Massachusetts, United States
Job Summary
Partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate. Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists. Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility. Advise clients on competitive paid media strategy across Paid Search, Paid Social, Programmatic Display, and Affiliate channels using Similarweb data. Actively use AI tools to build workflows and agents that increase output and deliverables. Evaluate the competitive landscape and emerging tools, sharing structured feedback with product and data teams to inform the roadmap. Monitor product KPIs, adoption trends, and solution health across the book of business. This role requires 6+ years of hands-on performance marketing experience and is based in Burlington, Massachusetts, with a salary range of $130,000 to $170,000.
Required Qualifications
- 6+ years of hands-on experience in performance marketing
- deep expertise in both SEO and paid media
- ideally at a performance marketing agency managing multiple accounts
- Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate
- Solid understanding of AEO and GEO
- Comfortable building with AI
- Strong analytical mindset
- Excellent communication and presentation skills
- Bias toward action
- ability to work across ambiguity
- prioritize fast
- build things from scratch when needed
- Must be able to work partially from home
Desired Qualifications
- Experience working with B2B SaaS companies or marketing technology platforms
- Familiarity with competitive intelligence tools or market research platforms
- Experience presenting at industry events
- writing thought leadership content
- building training programs
- Existing network within the performance marketing agency world
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.