Strategist, Paid Social

Strategist, Paid Social drives end-to-end paid display and video campaigns across Google Ads and social platforms, builds and maintains client relationships, and delivers data-driven insights. Responsibilities include strategizing and executing paid display/video campaigns, managing budgets and pacing, crafting engaging ad copy, addressing disapproved ads or technical setup issues, tracking metrics such as CTR, CPC, and CPV, and staying current with platform updates to identify optimization opportunities. Requires a bachelor’s degree in marketing/advertising (preferred) and a minimum of three years in Paid Social, with Google Ads Certification required and Meta Blueprint Certification preferred. The role emphasizes analytical rigor, autonomy, and the ability to communicate insights and strategies effectively, with compensation including base salary plus annual bonus and benefits in a hybrid work environment.