Strategic Revenue Manager
$108,661–$142,617 year
HybridToronto, Ontario, Canada
Job Summary
Lead the creation of trade investment budgets and annual promotional plans to deliver category value growth and optimized ROI for Mars Customers. Partner with Sales, Brand, and Customer Teams to develop portfolio trade spend strategies, analyze external and internal promotional landscapes, and conduct event-level Trade ROI analysis. Monitor retail promotional pricing, track competitor strategies, and consolidate compliance with promotional guidelines. Translate commercial insights into actionable recommendations for senior leaders while driving continuous improvement in trade investment productivity. Based in Bolton with hybrid flexibility, this role requires a commercial background in FMCG to simplify complex strategies and influence business outcomes.
Required Qualifications
- University degree
- 5+ years experience in a FMCG/other consumer goods company
- commercial background
- Strong analytical skillset
- experience partnering across the organization
- analyze a range of internal & external data sources
- drawing out key insights
- forming recommendations on the basis of solid commercial knowledge
- strong linkage to business strategy
- A track record of successfully translating strategies into action and delivering results
- comfortable presenting to and engaging with senior leaders
- simplifying complex concepts and strategies
- Astute commercial and financial skills
- excellent organization agility
- understanding the impacts of decisions on the P&L
- ability to identify opportunities for continuous improvement
- Strong interpersonal skills
- 'can-do' attitude
- strong influencing & problem solving capabilities
- ability to challenge the status quo
- identify continuous improvement opportunities
- Lead the creation of the trade investment budgets
- partnering with Sales Leaders, SRM Director and Brand Leaders
- create the overall trade investment requirements for the business
- driving trade promotion productivity forward
- Lead the creation of market trade promotional strategy
- development of annual trade promotional plans/recommended actions
- overall management of the local market trade promotional practice
- leveraging SRM trade promotion excellence playbooks
- build overall capabilities
- partnering with a cross functional group
- Analyze External and Internal Promotional Landscape
- Monitoring Retail Promotional Landscape across CBUs periodically
- Conducting detailed promotional analysis across channels/pack types
- Tracking competitors and multi-category promotional pricing
- changes in strategy
- Conduct event-level Trade ROI analysis
- effectively communicates insights and findings to SRM Director and Customer Teams
- Consolidate & monitor compliance to promotional guidelines
- at account or budget holder level
- regular in-office collaboration
- based in Bolton
- The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom
Desired Qualifications
- Flexibility
- empowering associates to make choices that support both business outcomes and personal needs
- including remote work
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