Strategic Planning Manager
On-siteBangkok, Bangkok, Thailand
Bangkok, Bangkok, ThailandOn-siteFull TimeBachelors DegreeMarketingLarge
Full TimeBachelors DegreeLargeMarketing
Job Summary
Clarify and analyze briefs from the Account Management team to develop proposals aligned with client objectives. Lead communication, influencer, and IMC strategic planning processes while conducting in-depth research to ensure strategic alignment of campaign executions. Collaborate closely with Account Executives, Creative Planners, and Media Buyer teams to deliver successful campaigns, representing the agency in client meetings to present strategies and provide expert consultations. Develop compelling presentations to effectively communicate strategic recommendations to internal teams and clients.
Required Qualifications
- Bachelor's degree in advertising, communication arts, marketing, digital media, or a related field
- 5-7 years of working experience in Communication Strategic Planning and Influencer Marketing or related field
- Proven experience as a team leader or manager at least 1-2 years
- Must have knowledge of AI adaptation in the job
- In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
- Exceptional presentation and communication skills
- Proficiency in measuring campaign performance across various metrics
- Strong analytical skills and the ability to extract actionable insights from large datasets
- Ability to thrive under pressure and meet tight deadlines
- Excellent communication skills in Thai
- English is a must
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