Strategic Partnership Manager
On-siteBoston, Massachusetts, United States
Job Summary
Manage relationships for a portfolio of strategic and emerging partners while coordinating day-to-day activities and expanding the partner base. Build, monitor, and optimize marketing automation campaigns using platforms like Braze, then analyze performance to recommend improvements. Conduct competitive landscape analysis, track deal pipelines in CRM systems, and identify new partners to expand reach across target markets. Perform regular business reviews to monitor partner health and proactively resolve issues, ensuring alignment with Sales, Marketing, and Product teams. This generalist role balances high-level strategy with hands-on execution to deliver measurable partner-led growth.
Required Qualifications
- A minimum of 4 years of experience in partnerships, business development, or a related field
- Experience in sales and/or marketing automation environments managing partner lifecycles and/or co-marketing campaigns
- Bachelor's degree in Business, Marketing, or related field
- Strong organizational and project management skills
- Attention to detail
- Ability to juggle multiple workstreams
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot)
- Proficiency with at least one marketing automation tool
- Analytical skills to interpret partner and user health metrics and campaign data to drive actionable insights
- Excellent verbal and written communication skills
- Ability to present confidently to partners
- Commercial acumen
- Proven experience negotiating partner agreements or commercial terms
- Ability to work effectively in a fast-paced, ambiguous environment
- Self-starter mentality
- Strong execution discipline
- Must be able to lift up to 15 pounds at times
- Must possess the physical and mental abilities to perform the tasks normally associated with an office position that involves standing, sitting, reaching, manual dexterity to operate office machines, stooping, bending to handle files and supplies, and mobility to complete errands or deliveries
- Must possess the physical and mental abilities to work at computer monitors for prolonged periods with danger of eye strain and muscle pain
Desired Qualifications
- Background in channel sales
- Background in marketing partnerships
- Background in agency partnerships
- Background in technology integrations
- Experience in SaaS or technology sectors
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