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Alzheimer's Foundation of AmericaPosted 2 months ago

Strategic Marketing & Fundraising Manager

$85,000–$105,000 year

On-siteNew York City, New York, United States

Full TimeSenior LevelBachelors DegreeSmall

Job Summary

Strategic Marketing & Fundraising Manager responsible for driving fundraising growth through donor acquisition, digital marketing, and direct response fundraising; oversees fundraising strategy and performance across multiple channels, while leveraging data and analytics to optimize results. This role partners cross-functionally to implement donor relationship management, identify and cultivate major donor prospects, plan and execute fundraising events, prepare donor communications and board-facing materials, and support revenue forecasting and pipeline growth.

Required Qualifications

  • Minimum 5 years of experience in digital marketing and digital fundraising
  • Bachelor’s degree
  • Expertise in direct response fundraising and Google Ads strategy
  • Experience with donor acquisition and direct mail fundraising
  • Proven ability to use data to inform decision-making on strategy
  • Independent worker with strong communication and collaboration skills
  • Experience working for a health-related nonprofit with knowledge of current healthcare advertising and fundraising compliance restrictions a plus

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