Strategic Marketing Communications Leader
On-siteIndianapolis, Indiana, United States
Job Summary
Lead the Crop Protection and Specialties marketing communications team by establishing strategic direction, translating business priorities into integrated activation plans, and championing cross-sell initiatives across portfolios. Drive execution excellence for campaigns, product launches, and digital strategies while utilizing data analytics to optimize ROI and customer journeys. Manage external vendor relationships, oversee an annual marketing communications budget, and continuously improve planning processes to ensure resource alignment with high-value business objectives. Serve as the primary Brand Champion, ensuring consistent adherence to corporate standards while fostering collaboration within the broader Marketing Communications leadership team. This role offers a comprehensive domestic relocation package and flexible work arrangements, situated in Indianapolis.
Required Qualifications
- Deep understanding of agricultural industry, distribution channels, field sales organizations, farming practices, and go-to-market strategies
- Experienced and skillful in the fields of advertising and communications
- Proven track record of mentoring and people leadership
- Ability to provide quick turnaround on projects and to react quickly to changing priorities
- Excellent written and verbal communication skills
- Ability to define expectations, monitor details and progress, influence, persuade and negotiate to keep projects on schedule
- Demonstrated ability to work with other department members to build and reach consensus and support
- Experience with integrated digital marketing, content strategy, media planning, customer journey development, and marketing measurement
- Ability to interface and provide clear direction to external partners such as ad agency
- BS Degree in field of agriculture, advertising, marketing, communications, public relations, journalism or equivalent experience
- Based in Indianapolis, this role can accommodate a flexible work arrangement where you may work multiple days a week from home
Desired Qualifications
- 10+ years of progressive experience in communications, digital marketing, or marketing program management is preferred
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