Strategic Marketing Communications Leader
On-siteIndianapolis, Indiana, United States
Job Summary
Lead the Crop Protection and Specialties marketing communications managers and specialists by establishing strategic direction, priorities, and ways of working across the businesses. Translate business strategies, portfolio priorities, growth objectives, and customer needs into integrated marketing communications strategies and activation plans. Champion a customer-first approach grounded in customer journeys, audience needs, and market insights while driving execution excellence across campaigns, product launches, and content development. Utilize data, analytics, and marketing automation platforms to track performance, evaluate ROI, and optimize messaging. Manage external vendor relationships, oversee an annual marketing communications budget, and continuously improve the annual planning process. Serve as Brand Champion to ensure communications consistently reflect corporate and portfolio brand standards.
Required Qualifications
- Deep understanding of agricultural industry, distribution channels, field sales organizations, farming practices, and go-to-market strategies
- Experienced and skillful in the fields of advertising and communications
- Proven track record of mentoring and people leadership
- Ability to provide quick turnaround on projects and to react quickly to changing priorities
- Excellent written and verbal communication skills
- Ability to define expectations, monitor details and progress, influence, persuade and negotiate to keep projects on schedule
- Demonstrated ability to work with other department members to build and reach consensus and support
- Experience with integrated digital marketing, content strategy, media planning, customer journey development, and marketing measurement
- Ability to interface and provide clear direction to external partners such as ad agency
- BS Degree in field of agriculture, advertising, marketing, communications, public relations, journalism or equivalent experience
- Based in Indianapolis, this role can accommodate a flexible work arrangement where you may work multiple days a week from home
Desired Qualifications
- 10+ years of progressive experience in communications, digital marketing, or marketing program management is preferred
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