Strategic Insights & Analytics Manager
$90,000–$110,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Lead strategic analysis across media, digital, audience, competitor, and market intelligence to uncover emerging trends, risks, and opportunities that shape communications strategy. Translate complex research and datasets into clear, actionable recommendations by connecting information from multiple data sources to build a complete picture of the communications landscape. Develop measurement frameworks linking communications activity to business outcomes and analyze campaign performance across earned, owned, and social channels. Partner with client teams to integrate analytics into strategic decision-making, produce insight-led reports, and present findings to senior stakeholders. Explore emerging AI tools to enhance research capabilities and contribute data-led thinking to new business pitches.
Required Qualifications
- 4 - 5+ years' experience in strategic insights, communications analytics, media intelligence, research or a similar role
- Strong commercial understanding of how communications supports broader business objectives
- The ability to turn complex data into simple, compelling stories and strategic recommendations
- Experience working with media monitoring, social listening and audience intelligence platforms such as Meltwater, Brandwatch, Talkwalker, Muck Rack, Agility, QUID or GWI
- Experience using Google Analytics and data visualisation tools such as Tableau or Looker Studio
- Strong Excel and PowerPoint skills with experience creating client-ready presentations and data visualisations
- Experience incorporating Generative AI into research, analysis or insight development
- Excellent communication and presentation skills
- Confidence working directly with clients and senior stakeholders
- Strong organisational skills with the ability to manage multiple projects simultaneously
- A naturally curious mindset and genuine interest in technology, media, business and emerging trends
- Flexible working arrangements to support work/life balance
Desired Qualifications
- Agency experience within PR, communications, media or marketing (preferred)
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