Stratège en marketing numérique
HybridMontréal, Quebec, Canada
Job Summary
Lead digital initiatives from initial pitch through delivery, supervising analysts and specialists on strategy, maintenance, and account optimization. Ensure client account performance across SEO, SEA, SMM, and programmatic channels while performing quality assurance on Google Ads, Meta Ads, tracking, and dashboarding. Collaborate with team leads and sales to manage internal resources, plan new marketing opportunities, and optimize internal solutions. Craft narratives and present monthly status updates on campaign KPIs while advising clients on tactics. Stay current on digital marketing trends to support growing demand in strategy, acquisition, conversion, and retention.
Required Qualifications
- 5 to 10 years in digital campaign creation and management (online advertising and SEO)
- Strong expertise with Facebook, LinkedIn, and Google ad platforms
- Strong expertise with Google Analytics
- Bachelor's degree in Marketing or equivalent
- Excellent French written and spoken communication
- Good English written and spoken communication (Ontario clients)
Desired Qualifications
- Experience with Google Data Studio or Google Tag Manager is an asset
- Experience with WordPress and WooCommerce is an asset
- HTML knowledge is an asset
- Familiarity with SEMrush, Ahrefs, Moz is an asset
- CRM knowledge (Zoho, HubSpot, Salesforce) is an asset
- Certifications (AdWords, Google Analytics, Facebook Blueprint) are an asset
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.