Strat. Comms. & Marketing Spec., A.I. Progs.
$65,000–$85,000 year
HybridSilver Spring, Maryland, United States
Job Summary
Develop and manage end-to-end communications and marketing strategies for AI programs, defining KPIs and optimizing audience targeting to maximize ROI. Execute personalized content journeys across paid, owned, and shared channels, including social media, Google Ads, and influencer partnerships, while continuously A/B testing messaging and CTAs. Lead project execution using tools like Workfront or Smartsheet, coordinating internal teams and vendors to meet deadlines and deliver clear performance insights. Identify and integrate AI tools to improve campaign efficiency, ensuring data-driven adjustments to strategy and creative. This role supports the American Nurses Enterprise's mission to elevate the nursing profession globally through innovative digital-health initiatives.
Required Qualifications
- Bachelor's degree in Marketing, Marketing Communications or Strategic Marketing
- Five (5) or more years in digital marketing, spanning SEO, content strategy, paid media, and marketing automation
- Strong writing and editing skills, with the ability to craft clear, audience-appropriate messaging
- Hands-on experience with SEO and analytics tools (e.g., Google Analytics, SEMrush, Moz), CRM/email platforms (e.g., HubSpot), and paid media (e.g., Google Ads, Meta Ads)
- Strong analytical skills and ability to interpret data and adjust strategy accordingly
- Experience managing projects across multiple stakeholders, with a track record of keeping work efficient and on time
- Practical experience using AI tools in a marketing or communications workflow
- Comfort in a fast-paced, cross-functional environment, juggling multiple priorities
- An optimistic, flexible, solution-oriented mindset
- Hybrid employees must work a minimum of 20% in the office
Desired Qualifications
- Experience in healthcare, nonprofit, or membership/association settings
- College degree in Marketing, Marketing Communications or Strategic Marketing
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