Staff Product Marketing Manager, Creator Monetization
$215,000–$225,000 year
HybridSan Francisco, California, United States or Los Angeles, California, United States
Job Summary
Define the positioning and messaging for Linktree's monetization suite, including digital downloads, coaching, and courses, to sharpen how linkers earn. Build deep linker personas and frameworks that inform product design, pricing, and roadmap prioritization based on demand and competitive gaps. Lead end-to-end go-to-market strategy for new earning tools, defining launch audiences, creative direction, and success metrics across owned and in-product channels. Drive adoption by identifying key monetization moments and partnering with lifecycle teams to move linkers from awareness to active selling. Maintain a clear view of the linker economy to articulate Linktree's distribution advantage and competitive differentiation.
Required Qualifications
- 8+ years of experience in product marketing
- ideally with consumer-facing platforms
- linker tools
- marketplace/commerce products
- Deep familiarity with the linker economy
- how linkers think about earning
- the tools they compare
- what 'making it' looks like at different stages
- A storyteller who grounds creative work in data
- Comfortable connecting qualitative linker insight with quantitative signals like GMV, take rate, and earning activation
- A track record of GTM for consumer or prosumer launches that drove measurable adoption
- Analytical enough to dig into performance data and extract the insight that shapes your next move
- Comfortable with ambiguity
- Collaborative and low-ego
- As good at influencing without authority as you are at owning your lane
Desired Qualifications
- consumer-facing platforms
- linker tools
- marketplace/commerce products
- qualitative linker insight
- quantitative signals like GMV, take rate, and earning activation
- consumer or prosumer launches
- measurable adoption
- performance data
- insight that shapes your next move
- ambiguity
- influencing without authority
- owning your lane
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