Staff Product Marketing Manager, Business

Own the positioning and storytelling for Linktree's business products, including SMB tools and Workspaces, by developing differentiated narratives that address distinct needs from entrepreneurs to agencies. Drive business acquisition and free-to-paid conversion by identifying high-leverage moments, partnering with CRM and data teams to shorten time-to-value, and building self-serve education assets. Shape business product strategy by building research-backed personas, influencing roadmap priorities, and establishing frameworks for feature evaluation and tier differentiation. Lead end-to-end go-to-market for business launches, defining strategy across audience segmentation and channel approach while building repeatable playbooks. Maintain a clear view of the competitive landscape to synthesize market intelligence into strategic recommendations and defend Linktree's territory. Serve as the connective tissue across product, growth, brand, and community teams to ensure consistent messaging and support localization for global expansion.