Staff Product Manager, Organic Growth
HybridToronto, Ontario, Canada
Job Summary
Own end-to-end product strategy for organic discovery, managing technical SEO, Generative Engine Optimization (GEO), and the emerging Agentic Commerce surface across HelloFresh and Factor. Lead a cross-functional squad to scale content infrastructure, automate recipe collection, and drive AI visibility on ChatGPT, Claude, Gemini, and Perplexity while targeting a +25ppt GEO Visibility Score by EOY 2026. Connect discovery to engagement by routing food-intent traffic into the Cooking Companion and building daily active users. Set direction for SEO, engineering, data, and AI teams to evolve the organic growth engine from a traditional search function into a modern discovery platform.
Required Qualifications
- 6+ years in product management with hands-on ownership of technical and content SEO at scale
- indexation, structured data, internal linking, SSR, content infrastructure, and large content programs
- Demonstrable understanding of how LLMs retrieve, cite, and repeat brand narratives
- AI-citable content formats, third-party signal building, and measurement of AI visibility
- Experience shipping content automation, CMS/platform migrations, or publishing infrastructure
- working with Data/ML for tagging, deduplication, and quality guardrails
- Comfortable in search analytics, GSC, Ahrefs/STAT-type tooling and funnel data
- work backwards from user intent and defend decisions with evidence
- High agency & ownership
- diagnose, decide, and drive in ambiguous, fast-moving spaces
- energized by standing up a discipline rather than maintaining one
- influence and align stakeholders across Product, Engineering, Marketing, Brand, PR, and Commercial without direct authority
- communicate at publication quality
- set direction across teams, resolve ambiguity without escalation
- operate as a single-threaded leader for a strategic surface
- minimum of 2 days in office per week
Desired Qualifications
- Agentic Commerce / LLM distribution experience
- Hands-on experience building on MCP, the Apps SDK, Stripe's ACP, or Google's UCP
- shipping commerce/discovery experiences inside ChatGPT, Claude, or Gemini
- Experience in subscription, DTC, or consumer businesses
- LTV, churn, and contribution margin are the governing metrics
- Fluency in SQL and/or Python sufficient to interrogate data pipelines and collaborate as a peer with data science
- Background in food, recipe, or publisher-scale content ecosystems
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