Staff Product Manager, Ads
$205,500–$328,800 year
RemoteUnited States
Job Summary
Own the product vision and multi-quarter strategy for HubSpot's Ads experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals. Define and drive a cohesive roadmap as a critical member of the Product Triad, partnering with AI teams to bring intelligent campaign creation, audience optimization, and automated budget allocation into the ads workflow. Navigate a complex ecosystem of ad platform APIs, privacy regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels while shaping HubSpot's differentiated positioning at the intersection of ads and CRM. Guide new product ideas from initial concept through launch, using data to define success metrics and evaluate tradeoffs where signal is imperfect. Influence product direction beyond your immediate team, contributing to Build Awareness and platform-level strategy as a senior IC leader.
Required Qualifications
- Significant experience launching and scaling customer-facing products
- Deep understanding of digital advertising ecosystems - campaign management, audience targeting, attribution, and the interplay between ad platforms and first-party data
- A track record of defining and driving product strategy at a senior level
- Comfort operating in highly ambiguous, technically complex, and regulation-sensitive problem spaces
- A data-oriented approach to product management, using metrics, experimentation, and tradeoff analysis to inform strategy
- Technical fluency and systems thinking, with the ability to reason about platform integrations, data pipelines, and API constraints
- Strong cross-functional leadership skills, with experience influencing outcomes through collaboration and persuasion rather than direct authority
- The ability to clearly articulate product strategy and tradeoffs to engineering partners, senior leadership, and cross-functional stakeholders
- Experience operating effectively in complex product ecosystems where success depends on coordination across multiple teams and surfaces
- East Coast or Central Time Zones
Desired Qualifications
- Significant experience launching and scaling customer-facing products, ideally in advertising technology, paid media tools, or performance marketing platforms
- Hands-on experience with ad platform APIs (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, chatGPT) and the technical constraints of building on partner ecosystems
- Background in CRM, martech, or B2B SaaS platforms - particularly products that connect marketing spend to downstream revenue
- Experience with privacy-first advertising approaches, including server-side tracking, conversion APIs, or privacy-preserving measurement
- Exposure to AI/ML-powered product experiences, particularly in campaign optimization, audience modeling, or automated creative generation
- Experience building products for SMBs
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