Staff Marketing Automation Developer
$132,500–$155,000 year
RemoteUnited States
Job Summary
Own day-to-day marketing automation platform operations with a strong focus on Braze, keeping the messaging ecosystem healthy, reliable, and scalable across email, SMS, push, and in-app channels. Lead technical strategy, architecture, and cutover planning for platform migrations, including data mapping, journey re-platforming, and QA to ensure minimal disruption to live customer messaging. Define architectural standards for Braze and adjacent systems, build and optimize campaigns using Canvas flows, dynamic content, and multi-channel orchestration, and translate existing Salesforce Marketing Cloud journeys into Braze-native solutions. Partner with data, engineering, and product teams to design reliable event streams and audience syncs between Braze, CRM, CDPs, and data warehouses. Champion deliverability, compliance, and quality across all messaging channels while mentoring developers through code reviews and technical standards.
Required Qualifications
- Bachelor's degree in related field preferred
- 8 years of experience in marketing automation, lifecycle marketing technology, or martech engineering, with demonstrated technical leadership as a tech lead, lead engineer, architect, or senior IC driving platform standards
- Deep hands-on experience with Braze, including Canvas, Campaigns, Segments, Currents, Catalogs, Liquid, Connected Content, subscription groups, custom attributes, custom events, and API-triggered messaging
- Proven experience building multi-channel customer journeys across email, SMS, push, and in-app or content cards, with a strong understanding of how to design scalable, event-driven messaging programs
- Experience migrating, re-platforming, or translating campaigns and journeys between marketing automation platforms, especially from Salesforce Marketing Cloud to Braze or a similar modern engagement platform
- Experience mentoring developers or marketing operations team members and setting technical standards for campaign development, QA, documentation, and release management
- Strong email development skills, including hand-coded responsive HTML/CSS, modular templates, dynamic personalization, rendering QA, and accessibility-aware email practices
- Solid grasp of API-driven integrations, SDK/event instrumentation concepts, webhook-based workflows, REST APIs, data flows, and how Braze connects to a broader data ecosystem such as CRM, CDP, data warehouse, and internal services
- Strong understanding of customer identity, user profile design, event taxonomy, attribute governance, audience segmentation, and lifecycle messaging architecture
- Strong understanding of email deliverability, authentication, preference management, consent, suppression logic, and messaging compliance
- Computer competency and ability to work with a computer
- Prioritize multiple tasks and projects simultaneously
- Exceptional written and verbal communication skills
- Punctuality expected, ready to report to work on a consistent basis
- Attain and maintain high performance expectations on a monthly basis
- Work in a fast-paced, high-volume setting
- Use and navigate multiple computer systems with exceptional multi-tasking skills
- Remain calm and professional during difficult discussions
- Take constructive feedback
- Available for full-time position
Desired Qualifications
- Hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, MobileConnect/MobilePush, Contact Builder, data extensions, AMPscript, and SQL
- Experience translating SFMC constructs such as journeys, automations, data extensions, synchronized data sources, AMPscript personalization, and SQL segmentation into Braze-native architecture
- Familiarity with CDPs such as Segment, mParticle, or Salesforce CDP, and data warehouses such as Snowflake, BigQuery, or Redshift
- Experience with Braze Currents, Snowflake data sharing, reverse ETL tools, webhook integrations, or real-time event streaming
- Experience designing experimentation frameworks, holdout strategies, lifecycle measurement, and channel performance reporting within Braze or a connected analytics environment
- Experience with additional marketing automation platforms such as Iterable, Klaviyo, Adobe Campaign, or HubSpot, with the ability to translate concepts across tools
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