Staff/Lead Product Designer (B2C) - Finland
On-siteHelsinki, Uusimaa, Finland
Job Summary
Own the design direction for the Nordic B2C experience by reading live metrics and heatmaps to identify drop-offs, then running workshops to align product, engineering, and stakeholders on a shared direction. Create accessible interfaces with a high visual bar, build and grow the design system, and decide with data from analytics and user testing to lift conversion and deepen engagement. Run explorative interviews and usability testing to inform evidence-led judgment, while prototyping deliverables using AI tools like Claude Code and Figma. Conduct design team critique sessions and adopt new ways of working to improve collaboration.
Required Qualifications
- 8-10+ years designing B2C consumer products
- mobile apps in e-commerce, Fintech or similar
- Strong visual and interaction design skills
- Confidence with product analytics and experimentation
- Service design experience
- An eye on the business: how design moves conversion, retention, and revenue
- Comfort working with ambiguity
- Finnish
- English
- You have improved conversion or engagement metrics of a major consumer product
- You have worked on a same product for long enough to see how your early decisions impact the next iteration
- You have influenced major product or business decisions with your evidence or solution proposal
- Problem framing
- Evidence-led judgment
- Systems thinking
- Collaborative leadership
- Initiative
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