Staff/ Lead Product Designer (App)
On-siteHamburg, Hamburg, Germany or Helsinki, Uusimaa, Finland
Job Summary
Define and shape the super app concept, owning design guidelines and driving alignment on UX standards across domains. Lead hands-on concept creation, interaction design, and visual design for complex, modular app structures while maintaining coherence across verticals and markets. Define and monitor UX metrics that tie design quality to business outcomes. Partner closely with product managers, engineers, and brand marketing to establish a strong collaboration model. Build a deep understanding of users and business context across Epassi countries during the first 6–9 months, then adopt AI-driven ways of working to scale and improve the experience.
Required Qualifications
- 8–10+ years designing complex, at-scale consumer apps
- Proven ownership of end-to-end product experiences across multiple verticals and markets
- Deep command of modern app design trends and interaction paradigms
- A track record of connecting design to measurable outcomes
- A working understanding of mobile technical constraints and accessibility requirements
- English is mandatory
- Staff-level role with end-to-end ownership of the Epassi super app
- Lead through influence, collaboration and design excellence
- Define and shape the super app concept
- Own the app's design guidelines within the Epassi design system
- Lead hands-on concept creation, interaction design, and visual design for complex, modular app structures
- Hold the experience coherent across verticals and markets
- Raise the quality bar across the app design team — through patterns, critique, and example, not just direct coaching
- Partner closely with product managers, engineers, and brand marketing
- Define UX metrics that tie design quality to business outcomes
- Make confident decisions across the full app and communicate them with authority
- Help the team focus on the right problems, not just solve the ones handed to you
- Balance a long-term UX vision with what's practical to deliver
- Build a deep understanding of the app's users and the business context across Epassi countries
- Adopt and drive AI-driven ways of working
- Take on the super app concept and set a plan to scale and improve it
- Establish a strong collaboration model with design system, product management, engineering, UX writing, research, and brand
- Setting direction across app designers, owning the app design guidelines, and driving alignment on UX standards and priorities across domains
- Jumping in to design, prototype, or review when needed — keeping high quality and coherence across the product
- Defining and monitoring UX metrics across the super app
- Regular collaboration with engineering, UI architecture, senior product leadership, other senior designers, and brand marketing to align design decisions at scale
- Working closely with local colleagues and global teams in an open, low-hierarchy culture
- Exceptional visual and interaction design skills, with a sharp eye for detail, system coherence, and usability
- Strategic thinking — seeing the big picture while staying close to the details that lift an experience
- Data-informed decision making, drawing on research, analytics, and metrics to set priorities
- Ability to align teams and drive decisions through clarity and trust rather than authority
- An adaptable leadership style, comfortable moving from strategy to hands-on execution
Desired Qualifications
- Experience in HR tech, fintech, wellness, or sports is a plus
- An Epassi market language is a plus
- Published consumer apps with a large, diverse user base
- Leading complex, cross-domain design initiatives from start to finish
- Setting design standards and guidelines at team or org level
- Mentoring and growing other designers
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