Staff Engineer, Salesforce Marketing Cloud
RemoteUnited States or India
Job Summary
Develop, configure, and deploy email campaigns, customer journeys, and automations using Salesforce Marketing Cloud. Build responsive, dynamic email templates with HTML, CSS, AMPscript, and SSJS. Configure Email Studio, Journey Builder, Automation Studio, and Content Builder to manage lifecycle campaigns. Develop SQL queries, create Data Extensions, and implement personalization strategies. Integrate SFMC with external applications via APIs and support data synchronization. Monitor deliverability, IP/domain reputation, and campaign performance to recommend optimizations. Troubleshoot automation failures, data issues, and integration problems. Act as a module lead and primary point of contact for specific markets or business units. Prepare technical documentation, maintain system processes, and develop proof of concepts. Collaborate with architects, business analysts, and cross-functional teams to deliver scalable solutions.
Required Qualifications
- Total experience: 5.5+ years
- Strong hands-on experience in Salesforce Marketing Cloud (SFMC) development and implementation
- Good experience in writing complex SQL queries, Data Extensions, and audience segmentation
- Strong knowledge of Salesforce Marketing Cloud modules including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio
- Hands-on experience in developing responsive and dynamic email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS)
- Experience in creating, deploying, and managing email campaigns, customer journeys, triggered communications, and lifecycle campaigns
- Good understanding of personalization, audience segmentation, and campaign automation within SFMC
- Experience in integrating Salesforce Marketing Cloud using APIs and supporting external system integrations
- Knowledge of email testing, deliverability best practices, IP/domain reputation management, and campaign performance monitoring
- Experience in troubleshooting campaign, automation, and integration issues within Salesforce Marketing Cloud
- Experience working independently in geographically distributed Agile teams with excellent communication and stakeholder management skills
- Bachelor's or master's degree in computer science, Information Technology, or a related field
Desired Qualifications
- Familiarity with Advertising Studio and audience creation is an added advantage
- Experience with Salesforce Mobile SDK will be an added advantage
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