Staff Analyst, Marketing Analytics & Audience Insights
$114,200–$199,800 year
On-site · Denver, Colorado, United States
Job Summary
Senior individual contributor role at the intersection of B2B marketing strategy and rigorous data work. Own program performance measurement, audience segmentation, and bridging marketing intent with data reality. Responsible for building and maintaining trust in marketing data, presenting to senior leadership, and partnering with data engineering to define pipelines and dashboards. You will define segmentation logic, track pipeline and engagement by solution and geo, and surface insights that shape go-to-market decisions while enforcing privacy guardrails and no-PII activation. Strong emphasis on SQL proficiency, modern marketing data stack expertise, and the ability to operate independently to raise the bar across the team.
Required Qualifications
- B2B marketing background (non-negotiable)
- Roughly 10+ years in marketing analytics, marketing operations, or audience/GTM insights
- Strong analytical skills; fluent in SQL and the modern marketing data stack
- Ability to talk strategy with VPs and detail with data engineers; translate requirements into specs
- Experience evaluating and improving audience segmentation and campaign measurement
- Experience presenting complex analyses to senior leadership (VP/SVP)
- Experience partnering with data engineering; defining pipelines, refresh cycles, and dashboards
- Stewardship of data quality; maintaining compliant, well-defined audience datasets
- Be the source of truth for marketing data; define and document data definitions
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